Greg Carey - Umbrella Management (AAM)

Greg is co-director Umbrella, an entertainment company that focuses on artist management, pr and events.

On the artist management front, they look after the careers of great Australian bands, Andy Bull, Cub Sport, Cloud Control, Elizabeth Rose, Fishing, PVT, The Rubens, Urthboy, Winterbourne and Zoo Boyz. Their publicity arm have worked on campaigns for Gang Of Youths, Desert Pea’s Song Nation, Felte Records, Eleanor Dunlop and Young Henry’s.

Umbrella runs one of Australia’s largest craft beer festival, Sydney Craft Beer Week and they also run a boutique festival in Sydney Inner West called Young Henry’s Small World.

Greg is currently the chairperson of the Association of Artist Managers. (AAM).