Talent Director - Big Day Out
As one of the biggest touring music festivals in Australia, Big Day Out generates lots of great promo and media opportunities for artists. Often their albums will re enter the charts or hit Number 1, like Foster The People did this year.
Emerging bands get the opportunity to build their profile and be exposed to a wider and more diverse audience. Australian artists have the opportunity to play on the same stages as some of the biggest acts in the world and quite often they will establish relationships with other artists on the road which leads to touring and support opportunities overseas in addition to recording collaborations.
Obviously you need to be a strong live act who can perform and work a stage. Big Day Out looks at touring history and scheduling and what other festivals the artist has played within the last 12 months. Touring acts are typically within an album cycle too.
Artists who are proactive on social media and promotion and can generate buzz are always a plus. So promote the show you’ve been booked for. It's important the artists booked on your festival are going to promote it through their social networks and fanbase as well as through the media.
Maintain good, open communication - it's always good for artists and managers to keep the festival promoters in the loop and up to date with what's happening as this way we can really maximise all opportunities and exposure for everyone involved.
Don't get too wasted before you perform! Not only has the festival invested in the artist, but the audience has as well. They have paid money to come and see you perform, so you better be able to deliver! No one wants a crowd walking away feeling ripped off. And there's plenty of time for partying afterwards.
It’s all about the crowd’s reaction. When the crowd are loving it, the band are loving it and we are too. There are so many ways a band can stand out - from their set design and production to their playing and performance style. Rammstein's show on the 2011 tour was just spectacular - it was a real show that felt almost like theatre. On the other hand, one of my favourite live sets was At The Drive In on the 2001 tour - no bells or whistles, just straight up punk rock. You always hear about artists that meet on the tour and become friends and sometimes collaborate. When The Bloody Beetroots played with Dennis Lyxzen from Refused in 2010, Lupe Fiasco watched nearly every set they played from side of stage. So by the time Perth rolled around, Lupe performed with them on stage, which made for a pretty special, once in a lifetime kinda of moment.