James gough

James Gough

Event Manager - NOOK


My number one tip is just get networking, get out and talk to people, because if you start doing that, people are going to support it. That’s how NOOK started. Don’t just talk about it, actually do it.

It’s about making contact. The guys who get the gigs are the guys who are motivated. We have to put effort in to convince a headlining band’s management that the support’s good, like you’ve got to make the effort so people who have never heard of you can take you seriously.


The bands that we don’t ever do again are the bands that don’t help with promoting the show. We spend a lot of time and money on pulling people to the show but I think the local support acts have some responsibility for bringing people in a way. It’s a good opportunity being a support act for a bigger band, and we like the bands that run with that opportunity – it helps us.

If a band’s actually serious about playing music then it shouldn’t take much effort to send an email out to your mates or get on Facebook and get a bit of buzz happening about the actual support act itself.


Bands have really got to be able to play live. We’ll go and watch bands to suss out who to keep an eye on, but it’s a bit different playing live as a support act because a lot of NOOK shows, if they’re sold out, you’re playing in front of 200-900 people, where the tickets are like $30 and upwards. People will be expecting an act that can play live.

A band might not have any recording material, and that’s not a necessity, but you’ve got to able to go and watch them before you trust that they can pull it off live and they’ll fit with the band that we’re putting on.


It flows right through, from the bio and the press shot, to when you get on stage. You don’t have to be the next Unearthed artist, but if you just act professionally and you can play, you’ll find you’ll be asked to do it again. If you’re not, then you won’t. We just can’t deal with it – there are too many other things to think about.

If you’re the main act, the bio and the press shot are really important. The press shot needs to be high res, it needs to be a good quality, professional press shot. It goes a long way to pulling people to a gig. The press shot says it all. And with the bio, don’t write 2 pages of bullshit. It needs to be really short. I’ll pick a band on two lines. If we can copy and paste from it to Facebook or Twitter – that’s even better.

James gough

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