You’re a musician, so it’s all about the music, right? Wrong. The reality of the media today is that you’re also out there promoting yourself as well; where you come from, how you got there – your story. And the way you pitch it can mean everything. Music NT finds out more from a veteran music journalist, the founder of a music news and reviews website, a digital marketing expert, and the managing editor of a street press publication.
Step One is to get noticed. That is, self-promotion. Not the shameless kind, though. The kind that gets you noticed by the right people for the right reasons, using the right methods. Senior publicist Chryss Carr outlines the importance of publicity, and suggests the signs that may mean it's time to hire the services of a professional publicist. Sarah Price, director of NT digital marketing company iSpry, offers some tips on how musicians can use online platforms to develop a community around their music - and effectively grow their fanbase.
When seeking media coverage, the best policy is to be proactive: write emails, make phone calls, and follow up with more phone calls. The line between being annoying and being proactive is not as fine as you think. Don’t be shy about getting in touch – editors and programmers love content and they’re more than likely happy to hear from you if you go about it the right way. If you know a journalist, you can also get in touch with them direct and they can pitch it to their editor. Miriam Raphael, managing editor for the Top End's own street press Off The Leash, outlines some ways musicians can approach publications, as well as some tips on how to make the most of media coverage.
Meanwhile, Editor in Chief of music news and reviews website the AU Review, Larry Heath, tells us why it's worth inviting publications and writers to review gigs and albums.
Your artist bio and press shot are worth investing time and money in. These go a long way to a publication taking you seriously – and a range of other industry people.
On top of the importance of appearing professional is backing it up in your general conduct, or in other words: be nice, be nice, be nice. It’s amazing how much people will go out of their way for you if you’re decent, and these are good relationships to form and foster early. Lars Brandle, senior correspondent for legendary US music publication Billboard, explains the importance of being a good interviewee, as well as sharing a few tips on how to do this.
You're the subject of a feature article or a review - don't be afraid to milk it! Using press clippings and quotes in your bio or media release not only feeds back into strengthening your professional image, it also strengthens your ties with the person and/or publication who covered you.
Linking (including retweeting and mentioning) to these media outlets on social media platforms immediately puts you on more people's radars and is another opportunity to develop your audience and strengthen your professional network.